Thursday, 11 February 2016

Evaluation: Question 5) How did you attract/address your target audience? - Miss begum

Question 5) How did you attract/address your target audience?
The importance of doing the secondary research into existing films:
Researching Into existing thriller films was important because I needed to know what my target audience is attracted to. Another reason why I needed to look into existing thriller film is to know the common conventions of popular thriller film and how they would work in my production.
The target audience of thriller films? (Age gender, ethnicity, occupation, hobbies and interest)
From my research into thrillers, I believe that the target audience that they appeal to consist of the following:
Age: 15-30 because this the younger people who would enjoy this type of thriller film with violence and death.
Gender: Unisex because all genders can enjoy this film it is not targeting a specific gender.
Ethnicity: All type because the movie is not specific to any to any ethnicity
Occupations: Student working unemployed because this film isn’t really aimed at people who are in pension.
Hobbies and interests: sports socializing fashion going out with friends.
I believe that from thriller films the target audience enjoy the element of surprise, having a psychological or a physiological affect from the movie and being confused while watching a thriller film. But the most important thing is that they get scared watching the thriller film as this is what most people watch thriller films for. This was good research as it meant that for my thriller I had to consider including these things for my audience as they would enjoy the thriller film more.
My target audience
From my research, the target audience I wanted to attract for my thriller was young people aged 15-30 from any gender because this social group are the ones that normally watches thriller films. Another reason why I choose this target audience is because most of the people I gave my questionnaire to were people from around that age and they are the ones that game me feedback to see what they want to see in a thriller film,
Addressing my target audience
I carried out a questionnaire because I had to get feedback from my audience to see what they would like to see in a thriller film so I could make the film as good as possible. The importance of a questionnaire is that it is direct and specific because you see the person face to face which means most likely the feedback is going to be accurate.
Some key question I asked to ensure I was attracting my target audience.
Q) Do you like when villains faces are hidden?
This was an important question because this helped me see how many people like seeing the villains face hidden and a lot said yes so I decided to include a mask for my thriller film?
Q) What kind of lighting would have more effect on you? 
This question was important because it helped me see what type of lighting people preferred to see in thriller films and majority said low key lighting so I decided to go with that?
Q) What type of themes do you like to see in thriller films?
This helped me because a lot of people said violence and death so that is what I have decided to include in my thriller films?
Q) What scares you the most about thriller films?
This helped me because I found out what most people found scary about thriller films and it made me include things that they said such as the element of surprise?

here's my questionnaire
audience feedback 
 After creating my production, I held a focus group because I wanted feedback from the audience, the people that were asked to come and view the production were other media and film students so that they could give me proper feedback because they know the terminology of media. Below is some of the criticism I received.



















































                                                           



































One bit of feedback I received
 i am pleased that this person found my production good and the negative feedback was useful as i am going to change that about my production.

ashlihan aged 16 said

this helped me as i now have more feedback on how to improve my production.
Baris said

i liked how baris found my product good and the negative feedback he gave me i need to imprpove on the last person said the feedback was mostly negative so i need to imrpove on those certain things

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